Key implications

Outreach strategies

Implications for future programme development

It is not guaranteed that the increased referral of clients by partner organisations will continue in the future. These referrals require persistent, ongoing efforts on the parts of de Stap and der Leerwinkel in promoting the educational guidance service. However, this requires a lot of energy and time from staff members.

Focusing on the further development of outreach strategies to reach the target group (and even the most vulnerable), asks for an expansion of counselling capacities. If more clients are reached and enrol in a guidance programme, more counsellors will need to be made available. The specific characteristics of the clients require intensive guidance and close follow-up. Therefore future programmes should provide sufficient resources.

There is still different types of target groups that haven’t been reached, more in particular ‘NEETs’, older low educated adults and working low educated adults. Strategies for additional partnerships in future programme development have to be developed to explicitly focus to reach out to these groups.

Policy implications

Implications of policy

Due to a lack of structural embeddedness the organisations deal with limited resources and time. Structural embeddedness could make the service of adult guidance more familiar with other organisations and with clients.

The lack of structural financial support and lack of resources, puts limitations on the efforts to reach out to more clients. More clients means a higher case load; this in turn means that new clients will not be served with the same level of quality their current clients receive.

Implications for policy

All relevant policy domains (education, work, social affairs and integration) should work together to endorse a long-term policy strategy to develop and support the GOAL service. In this strategy, commitments at policy level would include: finances, promotion of the service to reach out to the target group, collaboration regarding infrastructure and logistics (e.g. to organise outreach locations following the example of de Leerwinkel), referral of clients, information sharing and follow-up of clients, etc. These engagements should be made at central (national) level and being concretized at local level. A central back office of the GOAL service should support these policy engagements, interact with policy actors at central level and coordinate with networks and stakeholder collaboration at local level.

Policies related to outreach strategies should, in other words, be part of a wider policy framework within which the GOAL service should be developed and implemented. This policy framework has been described in an additional policy paper for further development of the GOAL service in Flanders.

As indicated in the section above, a structural embedment of the services could make the referral system easier. This way partner organisations will be familiar with the organisations and could refer clients to the service.



"GOAL interview: a client came to discuss a program for validation of employability skills, in which she is going to participate."

"In-house discussions with other counsellors and project managers on an unexpected issue with a student. We tried to solve the issue together. We had to contact another school."


“Presentation for unemployed people about possibilities to get involved into the Goal project and get free of charge orientation and guidance.”

“Orientation and guidance of adult people. 2 clients are consulted: they are unemployed and have plans for learning a new profession in order to find a job.“


“The prison population and educational needs of the detainees are far from homogeneous.”

 “Usually, there are 6 to 8 detainees at a time, each with an individual program. I guide them. The guidance can be focused on basic education, vocational education or specific courses detainees are taking at that time”


"Working with clients gives me energy and brings me joy, because between individual sessions I can see progress, changes, new beliefs, enrolment in education programmes and I can build good relationships with my clients."


"The feeling that I do a lot of good for my clients is priceless."

Czech Republic
Czech Republic

“At the start of every session, counsellors try to gather information about the client, his or her position within the family and wider friendship circles, and his or her health. They also explore the client’s feelings, ideas and motivation.”

“Based on the client’s answers, the counsellor selects ways to proceed in order to meet the client’s needs and goals.”


"All information, agreements made and steps taken during sessions are written down in the registration system"

“Even the names of persons clients have been talking about are registered in order to remember the whole communication line and, more importantly, to avoid them having to say things twice. It creates a sense of trust with our clients.”


from clients, counsellors and stakeholders


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